Brand Strategy

A basic brand strategy report will have some of the same information that a market analysis report would have, such as production description, target market, and key competitors, but its primary focus is on determining how to be successful in the marketplace, including how to communicate, how to price, and how to gain market share. In the brand strategy example report you can see how some of the information in the report overlaps with that of a market analysis report. You can also see how a section like product benefits is expanded more in this type of report than it would be in a straight market analysis.