An important step in developing a new product or service is finding out what your target market thinks of your new idea. Idealine offers its clients an opportunity to get valuable feedback on use, pricing and benefits through focus groups, which can be online or in person. The information gained is critical in making sure a product’s key features are what people really want, which eventually will translate to better sales. It also helps to further refine how to position and market the product in the marketplace. Understanding this information can often make or break a product’s success.